Strengths And Shortcomings Of Chatbots – Things You Need To Know

chatbots

chatbots

Introduction

With artificial intelligence (AI) getting better. This has led to an increase in chatbot demand for companies big and small.

Chatbot growth has been on a steep incline. More than 300 thousand chatbots were added to Facebook Messenger alone in the last 2 years.

When managing a business you need to find ways to automate your business whenever possible. At the same time, you need to ensure that your customers have a good experience when interacting with your brand.

Chatbots makes the perfect companion for doing just this.

In 2020 it's expected that the average person will converse with chatbots more than they will with their spouse.

With all the buzz around chatbots. Let's you and I take a close look at the strengths and shortcomings so you can make a much more informed decision.

Let's first take a look at the strengths of chatbots.

Just A Few Of The Strengths

chatbots

chatbots

1. Gather Your Customer’s Insight

A great thing about a chatbot is it can help you gather precious data about your customers by interacting with them. This includes everything from their activities, preferences, problems, and so much more.

You can use this information to find common problems that they are struggling with. Now you can use this information to start creating content that you make easily available for them.

Now that you know their problems you can start taking steps to solve them. When you are able to resolve their issues with ease, they are more likely to stick with your brand.

chatbots

chatbots

2. Increase Your Sales

You can use chatbots to immediately connect with your prospects. You can use the chatbot to resolve their issues instantly and help them take the desired action as well. The benefit to this is your lead generation will increase which will translate into more sales.

Chatbots are a great way to help you market your latest products and send out updates to your customers. This mode of marketing is more personalized so that you can promote update and send directly to each of your customers. This greatly improves your chances of generating a sale.

chatbots

chatbots

3. They Work Around The Clock 24/7

What would it cost to have a support team working for you 24/7? You would need to pay their wages every week. Then as your business grows your support team needs to grow.

There is a small investment upfront for any chatbot. However, in the long run, a chatbot can help you automate your customer support experience.

A chatbot can answer all the common questions your customers will have. They are perfect for this. Your customers are happy because their questions are being answered right away.

chatbots

chatbots

4. A Huge Money & Time Saver

What would it cost to have a support team working for you 24/7? You would need to pay their wages every week. Then as your business grows your support team needs to grow.

There is a small investment upfront for any chatbot. However, in the long run, a chatbot can help you automate your customer support experience.

A chatbot can answer all the common questions your customers will have. They are perfect for this. Your customers are happy because their questions are being answered right away.

chatbots

chatbots

5. Improve Your Customer’s Experience

The conversations that you have with your customers and prospects matter...

A lot when it comes to your business.

These will help shape your customer’s opinions that they may have about your business.

A chatbot experience is consistent from one customer to the next. From one day to the next.

You or someone on your support team may answer differently depending on their mood or expertise that they have. This will cause different messages to be sent to your customers.

One of the nice things about the chatbots. They always abide by the rules that you have set for it. This will ensure the response is exactly the same at any time.

So you only know one language.

Did you know you could teach a chatbot to speak different languages? This can help your brand resolved a customer’s questions and problems in other languages too.

chatbots

chatbots

What Are Some Of The Shortcomings?

Okay, I can hear you now. I can hear those objections loud and clear.

Your thinking chatbots aren't so perfect. Right?.

Well, I'm glad you brought this up.

Let's you and I dig into some of the shortcomings

chatbots

chatbots

1. Lack Emotions

We, humans, have loads of emotions where a chatbot has no emotions. A chatbot is extremely efficient at keeping the conversation going the right way. But on the other hand, you or a support team member has emotions that can respond accordingly to your customer’s needs.

Chatbots can feel too mechanical with all the pre-programmed conversations inside of them. They are definitely great at keeping the conversation going when it follows a specific path. But they're not able to handle or adapt when the conversation takes an unexpected turn.

For this reason, human interaction is required for an effective customer experience from time to time.

But this doesn't mean that you can't teach your chatbot to have a personality that your customers will relate to. There are some chatbots out there believe it or not that can even remember a customer’s past experiences. They can then use and take these insights to respond accordingly to handle the customer's request in the right way.

chatbots

chatbots

2. They're Too Difficult To Create

It can be very difficult to create a chatbot from scratch. This will require a lot of time investment and a whole bunch of effort into creating it. You may also need to have some coding knowledge as well to create an even better functioning chatbot.

With Barry The Bot it's easy to build your conversations. No coding is required, at all.

There’s a growing number of conversations that you can use to make your own. The list of conversations is constantly growing.

chatbots

chatbots

3. Made To Handle Only The Simple Questions

One of the biggest disadvantages of chatbots is that they are only designed to handle simple questions that your customers may have. They're not able to dive deep into complex issues. You need to train them to converse with your customers in a proper way.

You also need to optimize your knowledge base so that the chatbot can find the right content to solve your customer’s problem. Your resources need to include the answers to specific questions that any of your customers may have.

If they can't find an answer. This means you have to interject from time to time to help your customer. This means you can't solely rely on chatbots.

But on the plus side. It's always better to have a human resolve the more difficult questions instead of a chatbot giving them information that may be completely wrong and no help to them.

With Barry The Bot you create an endless amount of conversations that you completely control. This will ensure that Barry is helping your customers in the best way possible.

chatbots

chatbots

4. They Require A Lot Of Maintenance

Its true chatbots do have ongoing maintenance so that they can be optimized in terms of their knowledge in the way they communicate to your customers.

You need to update them with new, and insightful content that they can use to respond to your customer’s request and questions. This is done by giving them the ability to extract the most pertinent and helpful content to solve your customer’s problems.

This is why you need to analyze your chatbot’s conversations and identify the most common questions that your customers are asking them. You can then add your answers to these questions in the knowledge base.

A lot of times it's not easy to track analyze every conversation your chatbot has had.

With Barry The Bot you are able to see your customer’s response and also which customers keep coming back to chat with Barry.

Using a training section will help you easily train your chatbot to respond to frequently asked questions to improve customer satisfaction.

chatbots

chatbots

Rapping It Up

Chatbots certainly have a number of strengths and shortcomings. However, with artificial intelligence (AI) algorithms continuously getting better, the strengths are clearly outweighing the shortcomings.

With the right solution, chatbots are a great way to help automate your business so that you can save a lot of time and money. This will also take the customer experience up a notch.

While lacking emotions and requiring maintenance from time to time you can still inject personality into them and also add more content to their data. This will only help to ensure the best solutions for your customers.

If you want to know more about chatbots Solutions and how they can help you. Watch this short video and let me know what you think.

Learn How to get your Own Chatbot to increase your conversions starting today.